Let Your Customers Tell You How To Succeed
October 26th, 2009 | Blogging, General
I grew up watching “Family Feud.” So perhaps it’s no wonder that surveys are one of my favorite marketing tools.
But what other method can generate such accurate information for so little time and money? If you can inspire your audience to answer the questions, there’s really no limit to the valuable data you can collect.
My Own Survey, And What I Learned
Two months ago, I enticed Womenwise Marketing readers to take a blogging survey by giving away 10 free advance copies of my upcoming e-book, “The Small Business Blogging Blueprint.” (I used SurveyMonkey.com, a free service.) The results not only helped me write the e-book itself, but generated several dozen new subscribers to the Womenwise Marketing e-newsletter.
I wanted to share some of the results not only because they’re a fascinating source of information, but because they may inspire you to create your own survey.
Use it to get to know your audience better, figure out what prices they’ll pay, or generate ideas for new products. Whatever you choose, the sky’s the limit.
Describe your current blogging situation.
- 60% said “I’m an experienced blogger, but interested in learning more”
- 16% said “I have a blog, but don’t understand how to use it”
- 12% said “I don’t have a blog, but am considering it”
- 8% said “I’m an experienced blogger and happy with my level of knowledge
- 4% said “I’m not interested in blogging”
What is your main reason for blogging, or wanting to blog?
- 35% said to improve their influence or credibility
- 27% said to improve their business
- 8% said to be part of an online community
- 6% said to improve their search engine rankings
How do you prefer to learn about blogging?
- 60% said “teach myself”
- 56% said “following the advice of peers”
- 42% said “participating in groups and online forms”
- 38% said “reading books and magazines”
- 32% said “taking classes, in person or online”
What are your biggest blogging concerns?
- 24% said finding blog traffic was “a huge concern”
- 43% said finding business leads was “a big concern”
- 25% said monetizing current blog content was “a big concern”
- 34% said neither finding post ideas nor design changes were a concern
Related posts:
