Blogging
Let Your Customers Tell You How To Succeed
October26th,2009 | Blogging, General
I grew up watching “Family Feud.” So perhaps it’s no wonder that surveys are one of my favorite marketing tools.
But what other method can generate such accurate information for so little time and money? If you can inspire your audience to answer the questions, there’s really no limit to the valuable data you can collect.
My Own Survey, And What I Learned
Two months ago, I enticed Womenwise Marketing readers to take a blogging survey by giving away 10 free advance copies of my upcoming e-book, “The Small Business Blogging Blueprint.” (I used SurveyMonkey.com, a free service.) The results not only helped me write the e-book itself, but generated several dozen new subscribers to the Womenwise Marketing e-newsletter.
I wanted to share some of the results not only because they’re a fascinating source of information, but because they may inspire you to create your own survey. Read more »
Introducing the “Small Business Blogging Blueprint” eBook
October1st,2009 | Blogging
After nearly four months in the making, I introduce the “Small Business Blogging Blueprint,” an eBook that will guide you through the process of creating a business blog that generates traffic and sales.
Features include:
- Tips on outsourcing the writing, design and setup affordably (pg. 14—15)
- Easy SEO strategies for targeted blog traffic (pg. 27—30)
- Ways your business blog can grow your mailing list (pg. 31—32)
- A fill-in-the-blank workbook to help you set goals, avoid problems and streamline the blogging process (pg. 61—68)
Small Business Blogging Blueprint: Your Step-By-Step Guide To Building A Blog That Skyrockets Traffic And Sales
68-page eBook + five video tutorials
Price: $29 (instant download)
Top 12 Marketing Blogs For Women, By Women
July6th,2009 | Blogging, Real Women In Business
When I started WomenwiseMarketing.com, I wanted to create a resource that would resonate with women business owners and help them market their business authentically. Since then I’ve discovered a number of like-minded souls.
Check out my list of the top 12 marketing blogs for women, by women:
Lip-sticking. This blog features frequent updates by several women writers who discuss online marketing to women and for women.
Wonder Branding. While technically a blog on marketing to women, Michele Miller’s Wonder Branding offers some great marketing advice for women as well. She also provides smart commentary about the latest news from the marketing world.
Internet Marketing Sweetie. Alice Seba, the woman behind Internet Marketing Sweetie, believes that you really can kill your competitors with kindness. She blogs about internet marketing strategies and provides a free internet marketing course in addition to several coaching programs. Read more »
Does Subliminal Advertising Work? Studies Say Yes
June22nd,2009 | Blogging, General, Video
For actual images of subliminal advertising,
↓ scroll to the bottom of the post ↓
Consumers have been nervous about subliminal advertising ever since market researcher James Vicary inserted the words “Eat Popcorn” and “Drink Coca-Cola” into a movie back in 1957. The subliminal ads, he bragged, created a 18.1 increase in Coke sales and a 57.8 rise in popcorn sales.
Vicary’s subliminal advertising experiment turned out to be a hoax with made-up results, but new studies show that subliminal messaging actually does affect behavior.
Proof of Subliminal Power
Take the 1999 Harvard study where subjects playing a computer game were exposed to a series of words shown for a few thousandths of a second at a time.
Even though the words flashed by too quickly to be noticed, subjects’ brains still registered the effect. Read more »
